About Our Company

Hi, I’m Avi Rosenblatt, a developer with over 16 years of experience in e-commerce and over 10 years of experience in one of the most compliance-heavy industries: tobacco.
For over a decade, while leading and scaling eCommerce development programs, my team and I kept running into the same roadblock—finding an eCommerce platform that could actually support enterprise-level businesses without sacrificing speed, security, or customization. Compromising on even one of these elements always led to the same outcome: frustrated clients, lost sales, and a tarnished reputation. I’ve tested everything out there, from the most popular ecommerce platforms to niche providers. Every single one fell short of meeting the needs of businesses looking to scale. I noticed three major flaws:

1. Platforms rely too heavily on plugins, slowing down sites and opening the door to security risks.
2. They offer cookie-cutter templates that made meaningful customization nearly impossible.
3. They prioritize the buyers’ experience at the expense of the sellers, leaving businesses to struggle on the backend.

After countless conversations with businesses facing the same challenges, I teamed up with my co-founder, Eliezer Rosenblatt, to create the platform we always wished we had.